Breast Cancer Network Australia (BCNA) is Australias leading breast cancer consumer organisation.
We provide information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work to influence a stronger healthcare system to ensure all Australians affected by breast cancer receive the very best care, treatment and support.
BCNA was born out of a small group of determined women who wanted to make the breast cancer journey better. In , when Lyn Swinburne founded BCNA, her vision was for no one to feel alone through their experience of breast cancer. In , that vision still remains our priority.
This year over 20,000 Australians will be diagnosed with breast cancer, including 200 men. Sadly, we will also lose about 3,000 people to the disease.
Over the past 25 years, we have built a strong and resilient network that brings together over 175,000 individuals. We are led by the lived experience of those who have already been diagnosed and we are driven every day to make the experience better for those who will be diagnosed tomorrow.
BCNA is represented by the Pink Lady silhouette symbolic of BCNAs focus on the people affected by breast cancer and all those around them, not the disease.
About the role
The Media & Communications Specialist Policy, Advocacy and Support Services (PASS) is responsible for ensuring the comprehensive planning, development and delivery of credible, evidence-based, consumer-focussed communications through strong communications strategies and activities. The role ensures the promotion of Breast Cancer Network Australia (BCNAs) content through both owned channels and third-party media to maximise reach and impact.
All activities are driven by the strategic priorities of BCNAs policy, advocacy and support services (PASS). This role is integral to the PASS team and spotlighting our support of BCNAs diverse network of stakeholders, including those diagnosed, health professionals and the health system. Part of this includes responding to emerging policy issues at both state, territory and federal levels as they arise, with a view to advocating for the very best care, treatment and support, while raising the profile of BCNAs support services with stakeholders and members.
This is a full-time ongoing position that reports to the Customer Experience (CX) Manager and will work very closely with the Policy, Advocacy and Support Services team primarily servicing the PASS teams internal requirements. Key to the role will be your smooth facilitation with communication between teams, ensuring approval processes are adhered to, and that all opportunities for cross promotion are maximised.
Job Description
This role requires you to respond to media opportunities as they arise, therefore after hours and weekend work may often be required. Not only will you be a connector, a driver and a self-starter, cross collaboration will be a crucial part of this role as you will be required to know and understand whats going on across the organisation. Your ability to identify opportunities and work with a range of stakeholders to bring the opportunities to life will be of great emphasis. Fundamental to the success of the role will be your network of contacts you can draw upon to execute media opportunities for BCNA.
Key Accountabilities
- Provide communications and media leadership to the PASS team and identify opportunities, develop communication plans and produce information across a range of channels to ensure all external communications resonate with key stakeholders to deliver on BCNAs communications objectives.
- Build and maintain relationships both internally and externally, in particular with key healthcare communication stakeholders including health journalists
- Work closely with the marketing, communications and content teams to ensure the work of the PASS team is integrated across the organisation while maximising opportunities for relevant content to be shared with other stakeholder segments.
- Work with key stakeholders to establish and implement workflow processes, ensuring a comprehensive consultation process, providing integration across teams and appropriate approvals are received prior to publication.
- Consult and collaborate with consumers with a lived experience of breast cancer to assist with planning, development, and delivery to achieve the organisations purpose of being consumer-led
- Work with the Customer Experience (CX) and Policy, Advocacy & Support Services (PASS) teams to lead the development and implementation of effective communication strategies, plans and activities for several PASS programs.
- In collaboration with the Data & Insights Lead and CX Manager, contribute to regular communications program planning evaluation, measurements and strategies to further extend our reach and impact while reporting back to the PASS team and relevant stakeholders coupled with providing insights and reporting for executive and board reporting.
- Be an active member across the PASS team and CX team, participate in BCNA organisational activities and undertake other opportunities as required to support the strategic direction of BCNA.
What you’ll bring to the role
- A senior mindset with significant experience in writing, editing and proofreading for a range of audiences and channels within a government relations, communications, or public relations role and the ability to develop content across a variety of mediums in a complex environment
- Significant experience in media/communications across health/government sectors and knowledge of cancer is highly desirable
- Demonstrated success in strategic communications including the development and implementation of tailored communication plans
- The ability to manage proactive and reactive media campaigns in a fast-paced issue-rich environment
- Proven project management skills to manage multiple priorities while working effectively across multiple teams
- Youre a big picture thinker with the ability to drive better outcomes, while being consumer focused to be able to prioritise the needs of people with breast cancer, now and in the future.
- Digital experience using Marketing Cloud for EDM development would be advantageous.
How to apply
If this sounds like what you have been looking for and you are ready to be a part of something special, then please click the Apply Now button and attach a cover letter and your resume that outlines your skills and experience for this position.
BCNA is an employer of equal opportunity and encourages and values diversity and inclusion. Aboriginal and Torres Strait Islander people are encouraged to apply.
Applicants must hold a valid visa with unlimited working rights suitable for an ongoing role and will be subject to successfully completing a National Police History Check.