MarTech Engineer

Enter your email to receive alerts for Engineering jobs in Toowong

Our version of MarTech is heavily integrated within the business and focuses on the key pillars of collection, propagation, integration, and automation across a plethora of enterprise grade platforms, a truly dynamic role! Your platform and domain expertise will be fully leveraged to architect and engineer solutions or solve complex problems. Its not uncommon for members of the MarTech team to have substantial experience in other areas, such as web performance, running paid media, SEO, analytics, data visualisation and front-end development. Generally, it is required that MarTech team members have had significant practical experience across a number of these areas to be effective.

Ideally, you have led a function, and/or have demonstrable domain expertise in at least one of many functions in technical marketing such as measurement & tagging, AdTech (incl. affiliates and paid social), conversion rate optimisation, marketing automation, audiences and segmentation. You are a curious individual who is never satiated and always seeking to understand the under-workings of marketing technology and keen to build upon your toolbox of tactical skillsets to provide your peers and stakeholders with the ultimate strategic breadth. This role is a key conduit between our commercial, marketing and technology teams, agile with solutioning yet compliant with regulatory processes.

Preferably, though not necessary, you have development level expertise in any one or more of the MarTech platform stacks, or legitimately keen interest to learn and experiment.

  • Provide leadership and expertise in some or most of the subsequent areas outlined below:
  • Assist and promote operational governance of first-party data use (collection, propagation, integration) in automation & audience segmentation contexts. Working knowledge of CPS234 & CPG235 but not necessary.
  • Role contains full life cycle management of tasks including defining requirements, options analysis, implementation, quality assurance, reporting/logging and troubleshooting.
  • Marketing automation and journey building in an enterprise marketing cloud such as Salesforce Marketing Cloud or Adobe or Braze background etc. Development experience or certification highly desirable but not necessary.
  • Be an expert in marketing automation principles as a function & capability. You are not tied to a platform or the norms, but creative and open-minded to new approaches and technologies such as a CDP (Customer Data Platform) or multi-cloud ETL automation tools such as Azure Logic Apps or Make or AWS App Flow.
  • Google Marketing Platform (GMP360) suite in its full capability set, which includes server-side tag management and analytics/AdTech/social tag implementation.
  • Google Cloud Platform (GCP), specifically BigQuery for deeper analytics insights for both app and web
  • Utilise analytics and screen recorder tools to assist the CX team in hypothesizing improvements for A/B testing and/or execute the code change in our testing platform.
  • Integrations with CX tools such as screen recorders/chat/feedback
  • Work closely with marketing, commercial product owners & technical teams to drive ambitious projects and develop best-in-class marketing technology solutions.
  • Support the data flows and management of Single Customer View and the direction of data sources for development of a CDP (Customer Data Platform).
  • Deliver and manage the technical enablers to increase cross-sell, optimisation, and personalisation across channels such as Email, SMS, Push Notifications, and In-Journey messaging.
  • Lead work to create and connect data platforms to marketing channels (Facebook; Google; Twitter; DSP partners; ESP) to deliver personalised messages to Compare the Markets customers through omni-channel marketing process.
  • Bring experience in, and/or have a keen interest in upskilling in other areas of Marketing such as, data/analytics, optimisation, a/b/n testing & personalisation, AdTech.
  • Bring experience in, and/or have a keen interest in upskilling in other areas of Technology such as APIs, CDP (Customer Data Platforms), CRM (Customer Relationship Management), EDP (Enterprise Data Platforms)

Similar Job Listings